The courses
Two of them, and they are different lengths of the same idea: the questions a customer's assistant asks about your business, and what happens when nobody has written the answers down.
What there is
- The 7-day course $29, paid once
Seven chapters on what changed, why your website cannot answer it, and the ninety things you already know. - The 30-day course $99, paid once
Twelve chapters over thirty days, one for each face your business already turns toward a customer — in your trade's own words, and you write the answers.
Neither of those is Your Gala, which is $99 every month and is not a course at all. Two rungs share a figure in this catalogue and only one of them recurs, so the word to read is the interval and not the number.
What they have in common
Both are about the same 90 questions, counted off the list itself on the day this page was written, and they fall into 12 groups — 8, 7, 8, 7, 8, 8, 7, 7, 8, 7, 8, 7 questions, in that order. Each group is one face your business already turns toward a customer, whether or not anybody has written it down. The shorter course is about why they matter. The longer one is 12 chapters over 30 days, one chapter to a face, written 13 times over so it arrives in your own trade's words.
- Findability Whether a stranger can tell what you sell and what it costs. 8 questions
- Qualifiability Whether they can work out that you can take them. 7 questions
- Bookability Whether they can actually get in, without you. 8 questions
- Predictability Whether they know what happens once they say yes. 7 questions
- Visibility Whether they can see the work while it is happening. 8 questions
- Automability Whether the job moves on without somebody remembering. 8 questions
- Memory Whether you hold what you already know about them. 7 questions
- Continuity Whether the next visit starts where the last one ended. 7 questions
- Reachability Whether you come back to them at the right moment. 8 questions
- Countability Whether every job is recorded the same way. 7 questions
- Answerability Whether you can ask your own business a question. 8 questions
- Learnability Whether the business gets better from its own record. 7 questions
Where the answers go
Of the 90, 23 can be answered on a website and the other 67 need something a website does not hold — a diary, a till, a case file. Both figures are counted rather than quoted, which is why they are not round ones.